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Making cleaning attractive
February 21st 2007

The main challenges facing the cleaning

industry are the recruitment and

retention of staff, coupled with an

increasingly competitive marketplace

and demand for high levels of customer service.

Making the industry an attractive career choice

has always been difficult, with stiff competition

from similarly paid jobs in other fields. Substantial

investment in training and defined career

pathways is needed to encourage take up as well

as retain existing staff.Asset Skills as the employer

led Sector Skills Council is continuing to work with

Professional Bodies, Trade Associations and

Employers to identify ways in which the cleaning

industry can raise its profile and become a more

attractive career proposition.

Asset Skills Specialist Adviser Bev Yates notes:“The shift

towards daytime cleaning will go some way to

removing the social stigma currently associated with a

career in cleaning, and encourage more people to

enter the industry. The use of daytime cleaning will

provide more structured and longer shifts, resulting in

a more substantial wage.”

The increase in member states joining the EU and a

continually transient migrant workforce means that a

large number of those working within the sector do

not have English as their first language. This makes the

development of communication skills and the ability

to work effectively within the office and customer

facing environment of paramount importance,

enabling companies to meet their clients’expectations.

One of the ways Asset Skills is helping to address this

issue is the pilot of a Basic Skills Ambassadors

Programme. The programme has been designed to

encourage users to learn basic skills within a cleaning

context, making coursework more relevant and

removing the pressure associated with a traditional

teaching environment.

Adult Language Literacy and Numeracy (ALLaN)

continues to remain high on the political agenda and

Asset Skills,working with others, has developed and led

the ALLaN forum. This forum promotes awareness of

the strong business drivers for improving “basic skills”in

the workplace, highlighting the potential for enhanced

performance and efficiency.

The impact of this programme is already being felt,

especially in the cleaning sector where employers have

recognised the value of investment in this area of skills.

The resulting increase in customer satisfaction, better

use of materials and reduction of errors is seen as a

major step forward in assisting employers to deliver

good service and enhance the profile and reputation

of the sector. At the same time, employees gain the

chance to improve their skills and their potential for

career progression.

The Pathway Card which was developed in partnership

with the British Institute of Cleaning Science (BICSc),

the Cleaning and Support Services Association (CSSA),

the British Cleaning Council (BCC) and Purple Passport

records an individual’s training programme and

achievements in an easy to use format. The success of

the scheme has meant that organisations outside the

industry are looking to develop similar models to cater

to their specific needs.

The increase in the use of modern technology, and

changes in working patters and customer expectations

mean many more challenges lie ahead for the cleaning

industry. By working with a variety of representative

bodies and employers Asset Skills is keen to ensure

that the right skills and frameworks are in place to

continue to drive the sector successfully forward.

For free advice on skills and qualifications issues,

contact Bev Yates on 07841 362 143 or via e-mail

byates@assetskills.org

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